Townsville turns purple for Bonza

February 24, 2022

Townsville was turned purple this week, as the excitement about the introduction of Bonza’s ultra- low fares on three new routes spread across the city.

Townsville Airport GM Brendan Cook said bathing eight iconic city sites in the airline’s purple colour scheme was the perfect way to welcome Bonza to Townsville.

“Bonza’s brand is bright and fun, so this seemed like the right way to spread the word about the airline coming to North Queensland,” he said.

Locations that were turned purple on Tuesday night included the Townsville Sign, Wharton Reef Lighthouse, Victoria Bridge, George Roberts Bridge, Old Magistrates Court House, Flinders Square, Little Fletcher Bridge and Central Park Boardwalk.

Townsville residents were encouraged to take pictures of the locations bathed in purple light and share them with Townsville Airport and Bonza.

Bonza Chief Commercial Officer Carly Povey said: “The positive response to last week’s announcement including three new routes from Townsville to the Sunshine Coast, Rockhampton and Toowoomba Wellcamp was humbling.

“The news has been met with excitement by travellers who will be able to explore their own backyard at ultra-low fares as well as the travel industry who will benefit from the introduction of new markets.

“These new routes are just the beginning for Bonza and Townsville Airport.”